Category: News

Developed by musicians for musicians, ARELIA is a first-of-its-kind software, delivered as a cloud-based SaaS, that empowers independent artists, managers and indie labels with the same digital tools and capabilities typically reserved for major labels. ARELIA is integrated with many of the most popular music industry and social media platforms and apps and continues to add integrations. The ARELIA Music Business OS® platform combines cutting-edge technology with intuitive design, providing users with a beautiful, seamless experience to manage their music careers effectively. 

Let’s start with the elephant in the room. “Music Business” – If you are a musician, song-writer, producer, manager, or label, or even emotionally support any of these people, you are involved in the ‘music business’. If you are writing, performing, recording and releasing songs and/or music to the masses, congratulations, you are running your very own ‘music business’. 

Why ARELIA? The ARELIA Back Story (Origin Story)

It all started with our kids. Growing up in a household of musicians, at ages 6, 8, 9, and 13, our kids began singing (in four-part harmony) just about everywhere we went. Their pure sibling harmonies attracted crowds all around them. The kids convinced us parents to launch a YouTube channel, and we recorded and posted one music video of a raw live performance. Months later, out of the blue, we got a call from America’s Got Talent asking us to send them more live performance material. More about that story later ☺. 

Fast forward to the pandemic years (2019-2020), and our family used our “stuck at home” time to write 26 original songs. We slowly started to record, publish, release, and distribute our original songs worldwide, forcing us to create an independent music label called Hope Lane Records (part of Hope Lane Media).

After years of building our signature music brand (Hope Lane, the band) and the indie music label Hope Lane Music, we realized there are big gaps in the music industry when it comes to serving independent artists.  As an indie label promoting our artists, we grew tired of using & logging into multiple apps, copying/pasting data from one place to another, managing our brand and social media, maintaining multiple CRMs & spreadsheets to keep track of fans, playlist curators, TV/Film sync supervisors… So, we created the solution!

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THE PROBLEM

Too Many 1-off Tools

A tool for this. A tool for that. Data everywhere. Difficult to manage. SOLVED.

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THE SOLUTION

Music Biz Orchestration

ARELIA is the only cloud platform that brings the key brand/business tools together in one beautiful interface.

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Research & Experience

We began a quest to learn everything about the music industry’s leading software tools, and services for independent artists. We combined:

• Industry knowledge & lessons learned from running an indie music label (Hope Lane Records).
• Our founder, Robert W Wells (RWW), has music industry experience from 30 years of working in the music biz as a recording artist + singer/songwriter, touring globally with music on the radio and streaming services.
• Our founding team started and launched several successful software companies (B2B, B2C) and are recognized authors and speakers on emerging technology. 
• Deep research and interviews with industry experts, career musicians and songwriters, publishers, producers, major label executives, and other indie labels.
• Our research covered: Creative works, artificial intelligence (AI), automation, songwriting, recording, copyright (IP protection), publishing, distribution, music sync, playlisting, digital marketing, promotion/placement, programmatic marketing, brand creation, social, fan management, merchandising, and live performances.

What we Learned

All our research and experience led us to conclude that the major labels are good at what they do for many reasons. They have developed the tools, systems, and processes and have the intimate connections to build stars.  

Independent artists have so many options when it comes to tools and apps, but none provide the power of a major label without requiring the equally extremely large investment. The sheer number of current tools and apps independent musicians need to use to be successful leads to confusion, distraction, and a disjointed view of reality.

We are on a mission to create the best and most innovative tool for musicians that makes the complex – simple. ARELIA empowers musicians to maximize their revenue-generating potential, better connect with fans, and gain better control of the activities and creative output that makes up their ‘music business’. Get back to making music and let ARELIA take care of the rest!

We sincerely hope you will join us on our journey and help further our mission to provide the best Music Business OS® ever built. 

Sign up today and give ARELIA a try.

Here’s to YOUR Success… Blessings to you! 

Robert W Wells (Founder)